Call for Sales and Services workers in Australia

MUHREC Project ID: 29432

Project title: AUTOWORK

AUTOWORK: Workers in transition through automation, digitalisation and robotisation of work

Sales and Services

The AUTOWORK project investigates how digital and automated technologies impact on workers, their work practices and the meaning they give to work. Automation refers to the use of robots and other technologies to minimise human involvement in the delivery of goods and services, while digitalisation refers to the ways in which digital technologies mediate the delivery of these goods and services. The main goals of the project are to learn about and provide solutions to societal changes arising from the automation and digitalisation of work-life. There have been bold predictions about the impacts of automation and digitalization; however, little research has engaged with the experiences and opinions of workers themselves.

Participation will be in the form of a personal interview, which will require you to give 45-60 minutes of your time, which will be recorded with a digital voice recorder.

Participant incentives: As a small token of our appreciation for your time and insights, you will receive a $20 dollar Coles Group & Myer Gift Card for taking part in the interview. This will be presented at the interview completion.

Who can participate? If you work in a sales and service sector job and your work is affected by digital and automated technologies, we want to speak to you. You must be over 18 years of age. You can find out more about the project on our website: Please feel free to spread the word.

Research team: The project is a collaboration between the Norwegian University of Science and Technology and Monash University. This part of the research, examining digitalisation and automation in the retail and service sector, is conducted by researchers in the School of Media, Film and Journalism, Monash University. If you would like to participate, register your interest at: or contact:

Dr Aneta Podkalicka
School of Media, Film and Journalism
Phone: 3 9903 4624   email:   

Professor Mark Andrejevic
School of Media, Film and Journalism
Phone: 3 9903 34948

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